Velocity Sellers Podcast
We are Velocity Sellers, a full-scale Amazon Agency! Our Podcast features our talented and knowledgeable employees and guests, and of course our host, Velocity Pete. Join us as Velocity Pete interviews these Amazon experts on various topics that will help you boost your Amazon knowledge!
Velocity Sellers Podcast
What Sellers Really Think: Fees, AI, And The Next Big Categories! Innovate 2025
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Fresh from Innovate 2025 in New York, we sat down with founders, operators, and agency leaders to ask the questions sellers care about most: which categories are worth launching now, how AI actually drives profit instead of noise, and what Amazon could change to help brands grow. The answers are bold, specific, and grounded in real P&L pressure—not theory.
We dig into the case for recurring revenue—beauty, supplements, consumables, pets, and baby—along with a contrarian stance to avoid high-risk verticals until you have capital and chops. Guests make the design-first argument too: pick any niche where you can truly improve the product and packaging, then use TikTok-friendly, demonstrable content to fuel demand. On the operations side, AI transforms the workflow: listing overhauls in seconds, campaign copilots surfacing first-party insights, CTR and CVR image audits across entire niches, and creative flywheels that turn out high-quality photos and video at scale. The pattern is clear—teams that train VAs on modern AI tools and measure outcomes with contribution profit outpace those chasing hacks or vanity ACOS.
We also press on fees, support, and seller experience. Referral fees, storage, and inbound placement fees draw heat for crushing margins, while newcomers struggle with complex FBA onboarding and fragmented internal communication. Guests call for better agency partnerships and, yes, more real humans in support. Tactic-wise, we separate signal from hype: DSP without attribution, sloppy AI images, and broad conquesting burn cash; sponsor brand video with aggressive creative testing, disciplined negative matching on autos, and price–ad spend harmonization unlock profit. Myths fall quickly: Amazon isn’t passive, it isn’t “too late,” and hacks don’t scale. As for 2026 acquisition, the room splits—TikTok’s algorithm and low CAC versus Amazon’s purchase intent and smoother path to checkout—hinting that channel mastery, not platform loyalty, will win.
If these insights help sharpen your strategy, follow the show, leave a quick review, and share this episode with a founder who needs a clearer path to profit.
Back From Innovate 2025
SPEAKER_04Hey everybody, Velocity Pete here. We just got back from Innovate 2025 in New York City. It was an amazing, amazing conference. We got to see a lot of old friends, we got to make a lot of new friends, and we heard a lot of speakers that are very knowledgeable in the space, giving you tips and tricks on how to grow your Amazon business. We're excited to bring that all to our partners' e-commerce businesses and also just on a personal uh level. It was great to learn more about the space that you work in. There's always something fun to learn there. So Amazon is always, always evolving, and it's great to hear from the experts in the field on how you can do better and how you can keep
Interviews And What To Expect
SPEAKER_04up. One of the other fun things that we did at Innovate was we got to interview a lot of people. We got to ask them a lot of different questions on the state of Amazon, some fun ones related to Jeff Bezos' personal transportation machines, uh, and a lot of other deep questions. And we got a lot of really good insight from a lot of these people. From all the interviews, really were amazing. So if you are watching this and you were interviewed by me in this very outfit that I'm wearing now, thank you so much for answering those questions. We really appreciate your value and insight. And to those of you who are watching to learn something, buckle up because we've got a lot of great answers to a lot of great questions.
Best Categories For New Brands
SPEAKER_04If you were to start from scratch and launch a new e-commerce brand today, which category would you choose?
SPEAKER_11Uh I would be choosing something that has recurring revenue. So I'd be choosing a brand like a supplement, a beauty product. But for me, probably actually beauty would be the one I'd go with. Beauty. Love it. What kind of makeup? Uh it doesn't matter, but it's very demonstratable, so you can use TikTok as a marketing channel.
SPEAKER_07Love it. Supplements uh lactate enzyme supplements.
SPEAKER_01I think I might go with uh consumables.
SPEAKER_04Interesting. Repeat purchases. Yes.
SPEAKER_18Probably chemical production.
SPEAKER_04Interesting.
SPEAKER_18Any particular kind of chemical, bleach, cleaning? Uh probably something home and garden. Yeah, uh high margin business made in the United States, you don't have to worry about tariffs. Uh 50% or more of it is made with water. So I feel like it's a solid category.
SPEAKER_04I just found my next business idea.
SPEAKER_00I would not choose supplements. Not supplements.
SPEAKER_04Okay, okay.
SPEAKER_00It's brutal. It's brutal, that category. Maybe um toys.
SPEAKER_04Fun. Emma loves toys here.
SPEAKER_05Right. Coming up. Yeah. As a father of a new child, I think I would go into the baby category because I see how many things you can spend on, and parents want to spend on their baby, and I it just it just seems endless. It just seems endless the amount of things you could buy. So I think it's a good category. Supplements, probably weight loss.
SPEAKER_08It's not so much the specific category. I would avoid still like electronics, I would avoid makeup and skincare and consumables until you're very good and have a lot of money. But I would lean into just any category where you can make a real big difference and uh disrupt based on design. Uh not supplements.
SPEAKER_16Not supplements. Uh top of my head, something that's US based or has kind of a differentiated supply where you're not getting hit by tariffs.
SPEAKER_17I would choose a product line that has the ability for recurring purchases. So something that's consumable or a product that has a consumable component. So that when you you can build a relationship with your customer and continue to provide more value. So whether that's I I'm not so concerned about the actual like industry, but some of the industries and some of the uh things that lend themselves well to that are like beauty, supplements, um, food, you know, grocery products. But there's also other products that have like replacement things like toilet paper. Yeah, you would replace toilet paper. I'm not necessarily suggesting you go into toilet paper unless we have another pandemic. Hopefully not.
SPEAKER_09Probably something in baby or pets. Uh the common denominator between the two is it's an emotional type of product where people are purchasing with emotion rather than what they need, so they're willing to spend more.
SPEAKER_12Peptides.
SPEAKER_04Peptides, very specific. We got a lot of uh supplement answers, but going right for peptides, okay. Any particular reason?
SPEAKER_12I think that's the future. I mean, there's uh obviously other categories that I think would work really well, but I think things that have to do with longevity and health, which is where I'm going, it's where a lot of people are going.
SPEAKER_03Love it. I think there's a lot of room in the pet product space. Uh there seems to be a lot of innovation all the time. Um but I've personally, and I think the data would show this too, I'm not blown away by the innovation. I think, as you know, uh pets aren't pets anymore, they're people's kids, right? And so I think that there's a little bit of a lack of premium pet products that also are the perfect balance of functionality. There's a lot of great beautiful products out there that don't really serve a purpose. There's a lot of really good pet functional products that aren't premium qualities, they're not branded the right way, they're not presented to end consumers the right way. So I think if I had to pick one right now, it might change in five minutes, is uh I think there's a lot of opportunity in the pet space that is that's open.
Recurring Revenue And Design Differentiation
SPEAKER_04How are you leveraging AI in the most impactful way for your business today?
SPEAKER_07I mean, we integrated with our data uh personally quite a bit, and I mean we've looked into making various assistants to mesh with Smart Scouts data, so kind of on the front-facing side a lot, but internally um we use it for everything, just help us think a little bit more clear to make sure we're delivering the best experience possible.
SPEAKER_06So we also have a listing architect that usually takes people two to three hours to redo their listings. We can redo in about 10 seconds with AI.
SPEAKER_16Uh right within our tool, we have an AI co-pilot. So it links in really great with the existing first-party data you have for your account, and you can use it to analyze the whatever's been changing for certain segments of campaigns or at the target level and get really detailed insights into hey, what's happened in the last two weeks, what's happened uh since my last adjustment for campaigns XYZ, um, and really just get great insights based off of your own data.
SPEAKER_17We decided are we gonna focus on AI to improve efficiency and operations first or creative? And we were spending a lot of money, like hundreds of thousands of dollars, on you know video shoots and photo shoots and creative agencies and things like that. And so we're like, well, how can we reduce some of that cost, increase the quality, and do it at scale? And so we took that approach. So we we have essentially a flywheel system that we created for developing like really high quality, really quick, really effective, AI generated images and videos.
SPEAKER_11Pretty much every day I'm interacting with ChatGPT and other AI tools to do video editing. Um, all of my sales calls are reviewed by ChatGPT, and it gives me like, hey, you could have done this better, that better, whatever. Um, create sales scripts for the sales guys. So every day you just throw whatever you're doing into ChatGPT and use the output for something.
SPEAKER_02The big thing I've been working on, and this has been for years, is around CTR and C VR optimization. This is like a huge passion project of mine. I used to own an agency, and so right now I have a piece of software that we vibe coded, and it'll uh analyze all of the secondary images in a niche and tell you this is your product, this is the average of the niche, and what are the purposes that we're seeing, what are the different image types that we're seeing? And so that's just like one example. But that used to take me like four or five hours to go through and categorize everything manually. Now that will just be done in a few minutes, and it's it's amazing how good it works. And we're using that in all avenues of the business, not just image optimization.
SPEAKER_00What we are using AI for
Pet, Baby, And Premium Gaps
SPEAKER_00is recommendation system. We are building a very strong analytics and a recommendation system where AI can be leveraged to uh bring in things like seasonality, your analytics, your product category, your benchmarks, all of those things, and then recommend what should be your next steps.
SPEAKER_01I use AI all the time when it comes to marketing uh to come up with you know social media content, what pain point sellers are having, uh, what other discussions are happening out there, as well as with our tool. We're always uh using AI on the back end from the development team uh to help perfect uh the accounting software and how we can help sellers find profitability and all of their reporting.
SPEAKER_18I am at Shadow Holic, so I use AI across business and personal and family uh to try to empower me to make better decisions and to amplify my business work and accelerate it.
SPEAKER_14The best way that we're doing now is to train our virtual citizens so they could know about VI, about AI, sorry, they could work with the seller. So we're looking for all these new products out there that are using AI, and then we're training the VAs on them. So then when a VA is working with a seller or an agency, then they could do so much more than time because they're using AI.
How Operators Leverage AI Today
SPEAKER_05Oh, there's a lot of ways that we're using AI. I would say um in analyzing large amounts of data, uh, it just seems, as we know, you know, like it's it's really difficult to keep up on analysis for very, very large amounts of SKU. So being able to use AI to uh crunch the data and present it in uh a way that is easy to parse and easy to make decisions on, you know, that's I would say that's the number one way, but we're using it in various ways.
SPEAKER_08Yeah, so I'm I'm using it really to evaluate the demand. So there might be thousands of keywords. I want it to tell me based on those keywords who are the typical buyers, what people are uh looking for specifically based on how they search. And uh then I'm getting real good iterations on the designs. Like I can show you some cool ones offline, but we're we're able to get like a real main-looking main image that we can that's good enough to go test with like a Picfu and get feedback from real consumers which one they'd rather have, mine or the best sellers?
SPEAKER_15Basically, we have our email system that's built in with like it's not uh it's not like Gmail or Outlook, it's called front. Like they have an AI tool connected to it. So like overnight, I want like employees writing like really draw emails, like really nice, beautiful emails. Like, wow, you wrote it? It's like no, we have a new feature on it. So I think that's the most that we use it for. Um and then I just chat GPT for marketing for sales and very nice.
SPEAKER_03I think from a product research standpoint, is we're always using different tools uh to try and identify what are some top brands, Amazon or DDC in general, that maybe are missing something. There's a gap they haven't found. And of course, we can use a lot of different AI tools to kind of figure out what they are not looking at that they should be. Right.
SPEAKER_04If you were the CEO of Amazon, what would you change?
SPEAKER_00Uh less fees for sellers.
SPEAKER_15Stop making sellers pay all of your fees. I mean they say like when we Amazon started, they ate all of the fees, and now the sellers are paying all the fees.
SPEAKER_11Uh I would be nice to sellers. I would take care of them, I would help them, give them a lot more attention because they're the ones building the business. Are you saying that's not happening now? It's not currently happening now.
SPEAKER_02I mean, I'd say fees, but then if I was the CEO, I'd be like, let's keep racking those up. So I kind of see their uh their their their perspective there. I'd probably just make fees even higher and try to kick as many sellers out of the platform as possible and maximize profits.
SPEAKER_04It feels like nothing would change about what's happening. Sorry.
SPEAKER_02It would get worse if I was CEO.
SPEAKER_01The fees, lower the fees for Amazon sellers.
SPEAKER_18Amen. Ooh, um, I would probably, since I'm a shareholder, I would probably start focusing more deeply on Amazon, AI specifically. So obviously there's whispers about AI, but I feel like they've invested in Claude Anthropic, but they can go much deeper into the AI world. Uh so essentially we'll bring more shareholder value.
SPEAKER_05I think that I would invest more into the agency programs that might be self-serving. Um, but agencies are great partners with Amazon, like our entire business is reliant on growing um, you know, their business, Amazon. So I would provide even more support, marketing support, uh tech support for clients, and not just to new sellers. You know, I'd like to uh existing sellers as well. I think they could, you know, provide a little bit of some support there. Probably the customer service that yeah, big time. Wow, big upgrade on the script there.
SPEAKER_12I would make the customer service and like just being able to connect people because when we go to like Amazon Accelerate, for example, the best part is that you actually connect with real humans, and so I would make things and make communication a lot easier between the organization.
SPEAKER_03I think I think FBA can be hard to learn for newcomers to the point where somebody may have done their research, they may have hired firms, uh, they may have everything as we would consider ready to go, right? Uh and I think kind of onboarding process, signing getting things up and running for someone who may be a future million, $10 million seller has some roadblocks that may be frustrating to get onboarded and get up and running. I think it can be very confusing, especially with how things are changing so often.
SPEAKER_08I think they've feed us to death. Uh so and it's the communication breakdown between all the different departments is a real issue. I think that you have four or five, six departments that are all in charge with their own goals, revenue goals, and they're all incrementally increasing the fees on sellers, but as an aggregate, it makes
Training Teams And Scaling With AI
SPEAKER_08it almost onerous. It's really difficult. It's made it tough on us.
SPEAKER_17I'm thinking a little bit more holistic and bigger picture than that. Like I'm the CEO of one of the largest businesses on earth, so I'm thinking I'm not necessarily concerned about like the fees the sellers are paying at that granular level. I'd be more concerned about the um impact that my company is having in the world on a human level. The all the fees.
SPEAKER_16I was gonna say that too.
SPEAKER_04If you could have Jeff Bezos' yacht or his spaceship, which would you rather have?
SPEAKER_16A hundred times yacht. Uh I don't know. I don't think I'm going to space anytime soon. Both.
SPEAKER_09I would do the yacht because I could use it more than a month. Spaceship, it's like once a year, you know? Right, right.
SPEAKER_00Yacht? Uh, at least I can take it out in New York the next time I'm here. I don't think I'm taking out the spaceship. But you know what? Um, if I had an option at all, then I would just take the money.
SPEAKER_11Spaceship. I'll take the spaceship. Good answer.
SPEAKER_05Yacht for sure. Oh, spaceship. If I can't sell the spaceship, and if that's if that's not a criteria that I can follow, then I would definitely choose the yacht. I mean, spaceship would be cool, but I could probably take a flight up there with some some other with with uh with uh some other space guy and one of these CEOs. Um, but on a yacht, come on. I mean you can use that like every week if you wanted.
SPEAKER_08So right here right here in the Hudson. Yeah.
SPEAKER_02I don't know what the resale market for a spaceship is, you know. I'd I'd probably go with the yacht. Right.
SPEAKER_01I'd go with a yacht and live in the Caribbean, yeah. All the turquoise waters, that's where I'll be. Yeah, I don't like turbulence and uh so I don't think I can handle the trip to the moon.
SPEAKER_17Spaceship. I want to see a perspective of Earth from such a view that it's just peace and just beautiful.
SPEAKER_13I think yacht, just because I'd like to stick to planet Earth for for now.
SPEAKER_08You don't want to be an Amazon seller on Mars?
SPEAKER_13Not really.
SPEAKER_08Yeah, 100%. Spaceship, I don't trust. I don't know where that's gonna go. But y'all, I'm not interested in going to space, uh, but I I would take the yacht. Yes. I would probably immediately sell it.
SPEAKER_03I don't know. Whatever's better for sports.
SPEAKER_04What is the most overhyped Amazon tactic this year?
If We Ran Amazon: Fees And Support
SPEAKER_06Ad spend. They're spending too much. They're like, oh, if you put more in and get more out, which isn't the case.
SPEAKER_11I would say DSP has been overhyped, and I haven't seen a lot of results from it that you can actually attribute to it.
SPEAKER_05It's a very good use, but to use AI images is really useful, but I think that people use it in a way that is a little bit too transparently AI. So I think that it's getting there, but I think that people are kind of jumping the gun and just like put inputting things into AI without really thinking about the output.
SPEAKER_04When I see an AI image, I know it's an AI image and I sometimes don't like it.
SPEAKER_05Well, you you know, you think you know, but when you don't know, you don't know.
SPEAKER_08That is a great point. Yeah, I think AI is thrown around a lot, but the issue is like you just uh use AI to write your listing title, don't do that. You need a solid foundation of demand and keywords in order to have the AI know what to write. If you just ask AI to write a title, it's not going to be optimized for the true demand on Amazon.
SPEAKER_09I I think when people like overuse the like AI models for like for images, when it looks very AI and their face is just like almost robotic. So I think that's it might be a little bit overused.
SPEAKER_02I would say I guess anything that is gonna tell you to try to break the rules is overhyped, right? Stick in the lines, have a reputable, a strong business that's gonna be able to stick around, uh, and you're gonna be in a good spot. But anyone telling you like quick hacks that are a little bit gray hat, I would stay a little bit away from those.
SPEAKER_12I think people are just way too hyped on tactics still in general. Like I couldn't pick just one. I think that people really need to get down to the basics and really think about brand and messaging and niching down and doing the standard things instead of trying to chase the hack.
SPEAKER_04What's one Amazon myth you wish people would stop believing in 2025?
SPEAKER_08That it's a passive business. Too many fake gurus are out there telling you that you can become a millionaire if you watch their course or buy their course. The reality is this is a difficult business, but anyone unwilling to put in the work to learn to do it the correct way is going to make uh a good business out of it.
SPEAKER_05That it's too late to get into it right now. Um, I mean, we thought we we were thinking considering that back in 2015, we're like, are we too late to the game? And now it's 2025, and I think people are still thinking that it's never too late, it's always gonna grow, and the the world is trending towards more online, more connected uh um, you know, businesses and more connected e-commerce.
SPEAKER_11That uh it's easy. It's not, it's a very difficult business, but it is you can do it. Probably that they know how the buy box works.
SPEAKER_15Oh, okay. Very interesting. They're here for the sellers.
SPEAKER_00The myth that you need to break is that Amazon doesn't care with ads whether you're converting your ads or not. They care whether you're clicking, you know, you're getting more clicks because that's how they get paid.
SPEAKER_09It's easy. That you could just put up just simple white background images and your product will sell on its own.
SPEAKER_01That it's easy to sell on Amazon and make money.
SPEAKER_16The myth of Amazon being passive income. There's nothing passive about it.
SPEAKER_12I think the day and age of just
Onboarding Pain And Seller Experience
SPEAKER_12manipulating with black hat tactics is just really old, you know? Um hacks don't scale, is my kind of theory. And uh in Titan Network, we're just very focused on, again, the correct business practices and really building a sustainable business.
SPEAKER_03That just because you have a good idea, you can launch it in 24 hours and make a million dollars. I think I think there are certain uh maybe not just Amazon, but certain agencies that sometimes can give high-energy, optimistic new sellers the idea that their idea is verified, it's great, and then they're gonna be an overnight success. Because every overnight success is what 10 years in the making, and I think it's easy to skip that part when when you got what you think is a great idea, and maybe it is, but but I think that's a big factor.
SPEAKER_17That it's too late, you know, it's too competitive, you know, you you know there's no more money left, there's no money to be made, all that you know, limiting belief stuff. Yeah, no, that there's plenty of people that are starting brand new businesses on Amazon every day that are highly profitable and it'll be your next you know hundred million dollar companies.
SPEAKER_04If Amazon removed one fee tomorrow, which one would make the biggest impact on your PL? Placement fees. Placement. Okay. Inbound placement. They're new as of this year, if I remember correctly, or last year.
SPEAKER_15So they should allow sellers to send to one location, that would save them millions of dollars a year.
SPEAKER_11Uh it would be the referral fee.
SPEAKER_06Well, uh definitely the referral fee. Yeah, I would just say inbound fee or storage fees.
SPEAKER_04Those FBA fees are getting killer, especially in quarter four here.
SPEAKER_05I would say the referral fee, which is just the 1515% fee. I mean, if that fee was gone. But aside from that, you know, FBA fees.
SPEAKER_02Uh this isn't an Amazon fee, but I would just try to lower tariffs, right? I think we're in this big trade where we're in China right now, a lot of uh jockeying around, and maybe if we just you know rolled that back. Also, it's like the the the possibility of having these even higher tariffs on China and not getting an immediate decision just gives all sellers a lot of uncertainty. So I'd like to see that just get cleared up as soon as possible.
SPEAKER_03I think a part of uh what I would say is yeah, Amazon FBA, a lot of the a lot of the storage shipping fees can be confusing, complicated, and even when they are cleared up, I think I think sellers oftentimes feel like they're they're being gouged a little bit.
SPEAKER_04If you could delete one category from Amazon forever, which one
Bezos’ Yacht Or Spaceship
SPEAKER_04would it be?
SPEAKER_18I would put more constraints on allowing sellers from outside of the United States to sell in the marketplace.
SPEAKER_05Supplements. From an agency perspective, I don't want to I I don't wanna put off anyone, um, but I would say anything with lots of returns, so maybe like apparel, I wouldn't delete it, but I I do have we do have a lot of some of our most trouble with apparel and things with high SKU counts and returns.
SPEAKER_08Maybe the adult category. I I think that you know I'm not a big fan of that being uh intermingled into the same same platform.
SPEAKER_10Right.
SPEAKER_08I think that it blocks certain keywords uh that you want to uh manage. I'm in the toy space, and you can imagine a lot of people call toys sex toys and stuff like that. Right.
SPEAKER_12Men's toys.
SPEAKER_03No further questions. Um I give you a selfish answer for for our company. Please do. Uh we don't we don't do anything that needs FDA approval or or beauty products or topicals. Get them out of here. Yeah, all hard goods. Let's go. Classic all the way. Paper, foam, all of it. Yeah. Exactly.
SPEAKER_04What's been your biggest waste of ad spend this year? Uh DSP.
SPEAKER_06Right. People going after big words when they could find misspellboards. They if you get like five of those, you'd do the same thing with less money.
SPEAKER_07Conquesting as like the first option instead of trying to pick up low-hanging fruit.
SPEAKER_18I mean, I think the problem with sellers and advertising spend is the fact that they're focusing on revenue metrics. So they're very deeply focused on tacos or ACOS, and those don't actually reflect proper contribution profit. And so for me, what I would suggest if you're focusing on ad spend would be to harmonize price and ad spend
Overhyped Tactics And AI Misuse
SPEAKER_18together because you can actually unlock more profit dollars and amplify margins.
SPEAKER_00This has been, and it will continue, is uh Amazon continues to put in more and more um you know impressions on automatic campaigns uh which are harder to optimize. Uh and so you know it becomes more and more important for you to use some kind of an automation to ensure that you know you're negating your uh non-performing keywords um or search terms. Uh that is the biggest wasted aspect.
SPEAKER_08Probably, yeah, it probably is DSP space, yeah. If you if you were to try to break down your where you're spending your cash uh or or your dollars, your capital on ads, I think Instagram has always underperformed. Um Meta, to me, is very difficult if you're trying to drive directly to Amazon. It takes a very specific type of product to win on social. Uh, and it takes a very specific um landing page, branding, D to C, average order value, right? All of these things need to be lined up and you need to become very good at that. Amazon becomes a Halo effect byproduct of being very good at those other things. And I think too many sellers are out there just investing too much time into social um content without without a real understanding of what the return on investment is from their time and capital. That being said, I think that TikTok is a whole new marketplace that is worth the attention. Um, and it's a different different uh engine.
SPEAKER_02I mean, I can tell you where we're not wasting ad spend is on sponsor brand video. Like that's just a if you can try a lot of different creative types and see what sticks, uh that's where I would put a lot of resources, and I think is generally underutilized by sellers who are just trying like one single video. Oh, sponsor brand video doesn't work. Years ago, sponsor brand video was a lot easier uh because it was a lot less competitive. Now videos are getting better. And so you're gonna waste a lot of money if you're just doing one creative type. Same thing on sponsor brands, like if I'm doing images that show up in search, um, I can't just go with one creative type. I'm gonna need to test many different creative types.
SPEAKER_04TikTok shop versus Amazon. Who wins for new customer acquisition in 2026?
SPEAKER_19I mean, I would say TikTok, just because they have the millennials and Gen Zs and the you know, they just I I think there was a stat that I
Myths To Drop For 2025
SPEAKER_19saw recently about how much time people spend on TikTok versus other marketplaces, and it's insane. Like they have the algorithm nailed, so I would say TikTok's gonna be winning that battle.
SPEAKER_15I believe TikTok is the one that's growing. How much faster Amazon is growing? But it's debatable because Amazon's bringing in a ton of Chinese sellers where TikTok can have Chinese if you want to sell on TikTok Chef. So, but I think proportionately on the US side, I think TikTok Chef is a little bit more. I would still say it's Amazon.
SPEAKER_07Amazon's a lot more smooth. Yeah, I would say I would say TikTok. Yeah, everything that I've I'm seeing so far, TikTok lowest cost of acquisition um that in their channels right now.
Profit Over Vanity Metrics
SPEAKER_02Some different views there, they're gonna debate about that later.